Brownfield / Powered Shell / Greenfield

hi-tequity’s Approach to Brownfield, Powered Shell, and Greenfield Data Centers
At hi-tequity, we know that every data center project is unique—whether it’s redeveloping an existing facility or building from the ground up. Our approach to Brownfield, Powered Shell, and Greenfield sites ensures that every project is strategically positioned for maximum efficiency, cost-effectiveness, and speed to market.
Understanding the Three Approaches
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Brownfield: Repurposing Existing Infrastructure
A Brownfield site is an existing building that can be adapted into a data center. These sites often require electrical and mechanical upgrades but provide a strong foundation for development.
- Faster deployment – Core infrastructure is already in place.
- Lower capital investment – Reduces new construction costs.
- Optimized for power – Many sites already have access to high-capacity electrical infrastructure.
Powered Shell: Ready for Customization
A Powered Shell is a purpose-built facility with adequate electrical infrastructure to support a future build-out. This approach allows customers to customize space, cooling, and security while leveraging existing power connections.
- Accelerated go-live timelines – Reduced deployment time compared to Greenfield.
- Infrastructure in place – Core electrical systems are already integrated.
- Flexible design – Tailor the facility to specific data center needs.
Greenfield: Building from the Ground Up
A Greenfield site is raw, undeveloped land that requires full entitlement, permitting, and infrastructure development before a data center can be built. While requiring more upfront planning, this approach offers the highest customization and scalability.
- Custom-built for efficiency – Design an optimized facility from the ground up.
- Strategic site selection – Located near power infrastructure with tax incentives.
- Long-term investment – Future-proofed for expansion and next-generation technology.
How hi-tequity Delivers Value
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Site Selection & Power Availability
We identify stranded power and secure Power Placement Agreements (PPAs) to guarantee long-term energy availability. Our team also partners with utilities to ensure seamless integration of electrical infrastructure.
Speed to Market & Cost Efficiency
Brownfield and Powered Shell sites reduce deployment time and construction costs. Our expertise in entitlement, permitting, and zoning accelerates project timelines.
Full-Service Integration & Execution
We coordinate all infrastructure upgrades, from transformers and switchgear to substation connections, to ensure smooth collaboration with general contractors, engineers, and utilities.
Whether you’re looking for a ready-to-go Powered Shell, an adaptable Brownfield site, or a scalable Greenfield opportunity, hi-tequity delivers the expertise to make it happen. Let’s build the future of data centers together.